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43 года, женщина

Соискатель скрыл свои контакты

Москва

Гражданство: Россия

Желаемая должность и зарплата
Руководитель направления, директор по бизнес развитию, коммерческий директор
10 000 $
График, место работы
Полный рабочий день. Ищу работу в городе: Москва .
Стаж в желаемой должности
5 лет
Профессиональные навыки
  •   More  than 10 years experience in marketing and sales;
  • Extended  business experience (sales and marketing communications‚  launching new projects‚   accounting and finance‚ production‚  distribution‚ team-building‚  operational management);
  • Proven ability to increase sales and revenue;
  •  Outstanding team builder and leader;
  • Brand strategy development and implementation;
  • Media strategy development and implementation;
  • Outstanding presentation skills;
  • Maintaining strong relationships with clients and external contacts;
  • Budgeting; margin\sales analysis and report.
Основное образование
Высшее , Kingston University UK , 2005
 
Опыт работы

2006, сентябрь — 2007, июль, 10 мес

директор маркетинговых коммуникаций

МТС

Compiling a marketing communications team;
Developing organizational structure of the department;
Brand strategy review, development and implementation;
Developing media strategy (ATL) according to the marketing and brand strategies;
Utilizing Through the Line approach in marketing communications (integrated marketing mix) depending on the segment (target audience);
Closing yearly deals with TV channels and other media;
Brand book development;
Developing new creative approach in communications;
Developing sponsorship strategy due to the brand guidelines;
Negotiating sponsorship deals;
Conducting tenders for creative/communications, sponsorship and media strategy agencies;
Managing several creative and media agencies as well as brand agency;
Budget control and execution

 

2004, январь — 2006, сентябрь, 2 года 8 мес

директор клиентских изданий

Independent Media Sanoma Magazines

Launch and develop a new business unit;
Business plan preparation\development and execution;
Create, launch and develop magazines for companies due to their marketing/communications strategies (basing on the analysis of the companies values, goals, marketing mix, target groups etc);
Develop magazines' concepts - content, design, style due to the brand identity and market needs;
Hiring a new team (both creative and managing staff);
Managing 30 employees and extensive freelance work;
Launching 7 new custom publications, re-launching 2 existing ones with total circulation of 2 mln copies;
Achieving outstanding financial results: 7 times revenue increase within an 18 months period;
Developing and executing a promotion plan - PR, website, btl, b2b activities;
Become a leader in custom publishing in Russia;
Responsible for the whole operational cycle of publications (from creation to distribution; on-line version development);
Market research/ implementing new market techniques for measuring product efficiency;
Yearly\quarterly budgeting;
Compiling legal agreements
Independent Media Sanoma Magazines
с сентября 2001 по январь 2004
Директор отдела по работе с корпоративными клиентами
Maintaining and developing corporate advertising sales department;
Responsible for the performance of the biggest advertising agencies and clients;
Outstanding record of success in sales (yearly ad sales increase of 40% against the whole advertising market increase of max.25%);
Work out and successfully complete corporate package deals for 15 IM publications (Cosmopolitan, Men’s Health, Good Housekeeping, Harper’s Bazaar, Popular Mechanics, FHM, Harvard Business Review, Vedomosti and others);
Creating and developing strong relationships with top representatives of the advertising industry;
Participating in new launches: preliminary market research, recommendations on the products’ targeting, positioning, content and design;
Managing international sales for IM publications (Italian and German markets);
Develop promotional campaigns in Germany and Italy to boost the titles’ recognition among the advertisers to reach higher advertising sales results;
Benchmark the rivals’ marketing and advertising campaigns to determine the most effective strategy for the IM titles;
Prepare monthly\yearly sales performance reports;
Conducting monthly presentations for the advertising agencies and key clients to increase sales revenues.

 
Основное образование
2005 г.в.

Mba

Kingston University UK

strategic management and marketing
 
1996 г.в.

Высшее образование (специалист)

Педагогический университет им. С. Есенина

английский и немецкий языки
 

Владение языками

Английский - свободное владение

Немецкий - средний

 
Подробнее о себе

Водительские права

Личный автомобиль есть

Семейное положение

Замужем , Дети есть