Расширенный поиск

32 года, женщина

Москва

Гражданство: Россия

Желаемая должность и зарплата
Brand manager
100 000 руб.
График, место работы
Полный рабочий день. Ищу работу в городе: Москва . Командировки возможны.
Стаж в желаемой должности
4 года
Профессиональные навыки
Launching‚ managing and promoting brands‚ working out creative conceptions‚ brand positioning‚ working out products laying out standards‚ merchandising control‚ planning and budgeting marketing activity‚ managing marketing and branding activities‚ calculation‚ planning and realization of stimulating and motivational programs for trade agents‚ clients and distributors‚ pricing
Основное образование
Высшее , Moscow Engineering-Physics Institute (State University), Innovation Management Institute, Cybernetics faculty , 2007
 
Опыт работы

2010, март — продолжаю работать, 6 лет

Brand manager

Crysal-Lefortovo - alcoholic drinks distribution

Russian famous vodka’s brands management (“Staraya Moskva”, “Prazdnichnaya”, “Posolskaya”, “Winter Road”, “Etalon”, “Medal”), working out national products promotion plans, production restyling (including operational changings), working out programs for launching new brands, working out trade marketing standards, working out products laying out standards and their adaptation for retailers, merchandising control, launching and controlling national trade marketing actions and advertising campaigns, planning and budgeting advertisement, searching new ways of alcohol brands promotion in terms of government restrictions (the first for Russia sms-promo for vodka, sport sponsorship including the first for alcoholic brands Bobsleigh and Skeleton sponsorship), taking part in creating advertisement materials and annual promotion budgets forming

 

2009, август — 2010, февраль, 6 мес

Brand manager

«Siversi Group» - marketing agency and design studio

Marketing analyses (supply, demand, consumers and competitors) in field of marketing and design services, working out creative brand conception and general brand idea (name, key characteristics and features), brand positioning, brand visualization, planning marketing activities for launching new brand and attracting clients, copyrighting for the web site and advertisement

 

2007, декабрь — 2009, август, 1 год 8 мес

Marketing manager/Brand manager (managing all marketing activities of the company)

«NPK Spirits» - alcoholic drinks distribution

Planning and budgeting marketing and promo activity, working out brand and product promotion programs, calculation motivational programs for trade agents, clients and distributors, trade marketing and branding programs efficiency analyses, working out and controlling merchandising standards, competitors prices and assortment monitoring, preparing reports for vendors, interaction with advertising agencies and mass media, coordination exhibitions and samplings, POSM design, creating brand books, presentations and labels, taking part in pricing and sales targeting, sales dynamics analysis, making reports for management

 

2007, сентябрь — 2007, ноябрь, 2 мес

Category analyst

«Alt Telecom» - retail chain of digital techniques

Multi-criterion assortment analysis, pricing, brand analysis, gadget market consumers segmenting

 

2005, март — 2007, сентябрь, 2 года 6 мес

Marketing manager/Sales manager

«Wind Cross» - corporative holidays and special events management

Marketing manager (April 2006 – September 2007): supply analysis, pricing, marketing research (competition, demand, market size and market share), working out and managing marketing programs, taking part in business planning, copyrighting for the web site, corporate web site promotion.
Sales manager (March 2005 – March 2006): managing orders, planning, organizing and managing events, clients base development, trade analysis, events coordination, making presentations and reports for clients and management

 
Основное образование
2007 г.в.

Высшее образование (специалист)

Moscow Engineering-Physics Institute (State University), Innovation Management Institute, Cybernetics faculty

Applied informatics (in international co-operation area)

Qualification: Informatics manager in international co-operation area (Specialist in innovation promotion) Practical training: in innovative company “Linantech” (marketing management and business-plan development)

 
Дополнительное образование

2006 г.в.

Курсы, повышение квалификации

Moscow Engineering-Physics Institute (State University)

Organization and management of innovation activity, Specialist in organization and management of innovation activity

 

Владение языками

Английский - свободное владение

 
Подробнее о себе

Семейное положение

Замужем , Дети есть

О себе

Goal-seeking‚ ambitious‚ initiative