2010, март — продолжаю работать, 14 лет
Brand manager
Crysal-Lefortovo - alcoholic drinks distribution
Russian famous vodka’s brands management (“Staraya Moskva”, “Prazdnichnaya”, “Posolskaya”, “Winter Road”, “Etalon”, “Medal”), working out national products promotion plans, production restyling (including operational changings), working out programs for launching new brands, working out trade marketing standards, working out products laying out standards and their adaptation for retailers, merchandising control, launching and controlling national trade marketing actions and advertising campaigns, planning and budgeting advertisement, searching new ways of alcohol brands promotion in terms of government restrictions (the first for Russia sms-promo for vodka, sport sponsorship including the first for alcoholic brands Bobsleigh and Skeleton sponsorship), taking part in creating advertisement materials and annual promotion budgets forming
2009, август — 2010, февраль, 6 мес
Brand manager
«Siversi Group» - marketing agency and design studio
Marketing analyses (supply, demand, consumers and competitors) in field of marketing and design services, working out creative brand conception and general brand idea (name, key characteristics and features), brand positioning, brand visualization, planning marketing activities for launching new brand and attracting clients, copyrighting for the web site and advertisement
2007, декабрь — 2009, август, 1 год 8 мес
Marketing manager/Brand manager (managing all marketing activities of the company)
«NPK Spirits» - alcoholic drinks distribution
Planning and budgeting marketing and promo activity, working out brand and product promotion programs, calculation motivational programs for trade agents, clients and distributors, trade marketing and branding programs efficiency analyses, working out and controlling merchandising standards, competitors prices and assortment monitoring, preparing reports for vendors, interaction with advertising agencies and mass media, coordination exhibitions and samplings, POSM design, creating brand books, presentations and labels, taking part in pricing and sales targeting, sales dynamics analysis, making reports for management
2007, сентябрь — 2007, ноябрь, 2 мес
Category analyst
«Alt Telecom» - retail chain of digital techniques
Multi-criterion assortment analysis, pricing, brand analysis, gadget market consumers segmenting
2005, март — 2007, сентябрь, 2 года 6 мес
Marketing manager/Sales manager
«Wind Cross» - corporative holidays and special events management
Marketing manager (April 2006 – September 2007): supply analysis, pricing, marketing research (competition, demand, market size and market share), working out and managing marketing programs, taking part in business planning, copyrighting for the web site, corporate web site promotion.
Sales manager (March 2005 – March 2006): managing orders, planning, organizing and managing events, clients base development, trade analysis, events coordination, making presentations and reports for clients and management
Высшее образование (специалист)
Moscow Engineering-Physics Institute (State University), Innovation Management Institute, Cybernetics faculty
Qualification: Informatics manager in international co-operation area (Specialist in innovation promotion) Practical training: in innovative company “Linantech” (marketing management and business-plan development)
Курсы переподготовки
Moscow Engineering-Physics Institute (State University)
Владение языками
Английский - свободное владение
Семейное положение
Замужем , Дети есть
О себе
Goal-seeking‚ ambitious‚ initiative
id резюме: 8953685,
обновлено 20-09-2011 18:47:54