German speaking Digital Marketing Manager Mango Telecom is the leading Russian provider of Cloud Communication Services. Each day thousands of companies use our services and solutions. Currently we are looking for a German speaking Digital Marketing Manager. Being a part of international marketing team‚ you will be assigned to solve complex and interesting tasks focused on traffic acquisition and conversion optimization for foreign business units of Mango Office.
Planning‚ development and implementation of ad campaigns in Digital channels: media‚ context‚ social media‚ CPA-networks‚ RTB/DSP‚ and other);
Analysis of the effectiveness across channels‚ campaigns‚ content. Conversion growth;
Development of promo materials (banners‚ ads‚ landing pages);
Evaluation of landing page conversions and work on improvements (design‚ text‚ usability‚ etc.);
Market trend monitoring‚ testing of new channels and formats to determine their efficiency‚ reducing the cost of customer acquisition (CAC);
UTM-label management‚ Call-tracking‚ multi landing generation.
At least 3 years of similar experience;
German language is a must;
Russian is a significant advantage.
Education - Bachelor or Master degree in Mathematics / Marketing / Economics
Proficiency in basic media and contextual ad management tools (Google Adwords‚ Facebook Ads‚ CPA-network‚ DSP / RTB‚ etc.)
Excellent understanding of targeting (remarketing / retargeting‚ keywords‚ similar audience‚ retargeting‚ etc.) in different channels (Google Search‚ GDN‚ Gmail‚ YouTube‚ Google Shopping‚ RTB‚ FB‚ Lin‚ Twitter‚ Xing)
Knowledge of various payment models and its purpose (CPC‚ CPM‚ CPV‚ CPA‚ etc.)
Experience in the evaluation of effectiveness of digital advertising campaigns. Excellent knowledge of Google Analytics and MS Excel‚ Yandeks.Metrik‚ AppFlyer‚ Kissmetrics‚ Optimizer‚ or the like - desirable. Granted Google certificate is an advantage;
Experience in promo materials development‚ ads‚ landing pages‚ A/B and split tests. Work aimed to increase traffic conversion;
Ability to work with large volumes of information;
Focus on quality and volume of purchased traffic;
Experience of international traffic acquisition is an advantage;
Independent‚ responsible‚ initiative;
Data driven approach‚ analytical mind;
Ability to work in a team and to solve tasks in a timely manner;
Willingness to participate in the promotion of complex but popular cloud services‚ and software.
What we offer:
An opportunity to grow your career in internationally developing software company;
A very challenging and dynamic role with rapidly evolving cloud computing market;
Flexible International work environment encouraging self-realization;