2006, сентябрь — 2007, июль, 10 мес
директор маркетинговых коммуникаций
МТС
Compiling a marketing communications team;
Developing organizational structure of the department;
Brand strategy review, development and implementation;
Developing media strategy (ATL) according to the marketing and brand strategies;
Utilizing Through the Line approach in marketing communications (integrated marketing mix) depending on the segment (target audience);
Closing yearly deals with TV channels and other media;
Brand book development;
Developing new creative approach in communications;
Developing sponsorship strategy due to the brand guidelines;
Negotiating sponsorship deals;
Conducting tenders for creative/communications, sponsorship and media strategy agencies;
Managing several creative and media agencies as well as brand agency;
Budget control and execution
2004, январь — 2006, сентябрь, 2 года 8 мес
директор клиентских изданий
Independent Media Sanoma Magazines
Launch and develop a new business unit;
Business plan preparation\development and execution;
Create, launch and develop magazines for companies due to their marketing/communications strategies (basing on the analysis of the companies values, goals, marketing mix, target groups etc);
Develop magazines' concepts - content, design, style due to the brand identity and market needs;
Hiring a new team (both creative and managing staff);
Managing 30 employees and extensive freelance work;
Launching 7 new custom publications, re-launching 2 existing ones with total circulation of 2 mln copies;
Achieving outstanding financial results: 7 times revenue increase within an 18 months period;
Developing and executing a promotion plan - PR, website, btl, b2b activities;
Become a leader in custom publishing in Russia;
Responsible for the whole operational cycle of publications (from creation to distribution; on-line version development);
Market research/ implementing new market techniques for measuring product efficiency;
Yearly\quarterly budgeting;
Compiling legal agreements
Independent Media Sanoma Magazines
с сентября 2001 по январь 2004
Директор отдела по работе с корпоративными клиентами
Maintaining and developing corporate advertising sales department;
Responsible for the performance of the biggest advertising agencies and clients;
Outstanding record of success in sales (yearly ad sales increase of 40% against the whole advertising market increase of max.25%);
Work out and successfully complete corporate package deals for 15 IM publications (Cosmopolitan, Men’s Health, Good Housekeeping, Harper’s Bazaar, Popular Mechanics, FHM, Harvard Business Review, Vedomosti and others);
Creating and developing strong relationships with top representatives of the advertising industry;
Participating in new launches: preliminary market research, recommendations on the products’ targeting, positioning, content and design;
Managing international sales for IM publications (Italian and German markets);
Develop promotional campaigns in Germany and Italy to boost the titles’ recognition among the advertisers to reach higher advertising sales results;
Benchmark the rivals’ marketing and advertising campaigns to determine the most effective strategy for the IM titles;
Prepare monthly\yearly sales performance reports;
Conducting monthly presentations for the advertising agencies and key clients to increase sales revenues.
Mba
Kingston University UK
Высшее образование (специалист)
Педагогический университет им. С. Есенина
Владение языками
Английский - свободное владение
Немецкий - средний
Водительские права
Личный автомобиль есть
Семейное положение
Замужем , Дети есть
id резюме: 6580016,
обновлено 06-02-2008 13:23:35