Enterprise Marketing Manager

Nortel Networks Moscow, Telecommunications

Nortel Enterprise (Russia, CIS and Baltic states) marketing strategy development and execution. Control of the budget, 3rd party supplier relations management.
Improvement of internal and external communications leading to maximum level of effectiveness of corporate campaigns and branding activities.
Increase of Nortel visibility in Russian market and providing the best position for Nortel as a vendor of choice.
CRM lead management and control of opportunity pipeline in MS CRM together with Enterprise sales team. Development, monitoring and integration of CRM processes for better ROI performance.
Events (Nortel Forum, Partner Focus events, partner educational seminars).
PR-actions which enlighten Nortel position in the local press.
Responsibility to check and approve localized marketing materials (web and collaterals).

Client Service Director

"Corso", BTL agency

Creative concept development and implementation of events, promo campaigns, product launches; presentations; management of Client Service Dept. and document traffic, etc.

BTL-director

Cheil Communications Russia,

Marketing strategy development for all Samsung product lines: product positioning, brand awareness increase, market share growth.
Coordination of PR/sponsoring and promo-events for Samsung product divisions;
Samsung regional road shows;
Product launches;
Olympic Torch Relay promotions & events;
Samsung Running Festivals;
Samsung Digital Gallery projects & jobs;
Samsung Shop-in-shops/ brand shops/ digital corners;
Samsung Service Centres renovation;
production of POSM;
work in close contact with the client; work with suppliers; creative concept briefs; presentations; etc.