Global Account Director

PAPA Creative Agency (Partizangroup)

Креативное агентство, маркетинговое агентство, рекламное агентство

Client: Tele2 (intl mobile operator www.tele2.com ). Markets: Russia (34 active regions), Croatia, Latvia, Estonia, new markets. Best cases:
Tele2 Baltics relaunch:
Relaunch of telecom brand Tele2 in the Baltic countries. Research, choice of a test-market (Latvia), new communication strategy, creative development, TV production (4 Image TVCs, 6 tactical), 3-staged large-scale launch campaign (TV, guerilla marketing, ambient media, BTL, shops redesign, POS, participation in creating of a new global brand book). Key contact person – Head of Communications Marketing of Tele2 Europe as well as local marketing team. Business results – positive brand perception shift (main KPIs went up 2 times more than planned), 3 times sales volume growth, perception of the campaign as one of the main events in the Latvian society. Worldwide buzz around the campaign, free PR due to provocative guerilla actions. Awards: Kiev festival – gold and Bronze, EIFFIE brand of the Year.
Russia – strategic planning, management of account team, TV-production (3-5 shooting projects simultaneously), substantial amount of coordination work as on any telecom client. Croatia – strategy/creative/TV-production. New markets – research, different concepts testing.
08.2008 – 05.09 Independent marcom consultant (branding, strategic planning, TV production). The best case:
Start-up project in CIS. Implemented together with IMA-group. Goal: opening full-service marcom agency abroad within a framework of a larger media holding (TV-channels, newspapers, Internet etc). During the period my responsibilities were to handle extensive market research, to build-up relationship on a new market, to win new business and prepare the basis for further business development. Achievements: 5 pitches won from scratch (including research, brand building, brand book development, communication strategy, PR-strategy, PR projects implementation). Investment into this business has been frozen due to crisis. However the results are higher than expected from the pov of the Clients. Recommendations from the board of directors available. Recommendations from the Client available

Account Director

Lowe Adventa (ADV Group)

Креативное агентство, маркетинговое агентство, рекламное агентство

Handling Accounts for International and Local clients. Organization of the work of the account group (2 Account Managers, 2 AEs)
COCA-COLA: Burn, Nestea, Powerade. Local development and production of TVCs, print, POS. Strategic development. Adaptations of European TVCs and print. CC marketing and communications trainings. 1st local launch for Burn line sub-brand, 1st local TVC shooting for Nestea, other local campaigns.
UNILEVER: Clear Vita ABE, Rexona, Domestos, Cif. Both local development (brand strategy and creative) and adaptations of global strategic and creative materials. Celebrity endorsement, international coordination with Lowe network and Unilever Head office. Both brand building and brand development on all of the brands.
LEBEDYANSKY: Vitamix (juice-containing drink). Brand-building, launch communication strategy, TV- and photo- production, POS, print
Kreditmart (financial retail category): brand strategy for a new category, creative development.
Spetstorg: research, brand strategy, marketing strategy, naming for a new retail chain
New business: pitches management, strategic and creative development, presentation. Different categories (from banking to local and global pitches in FMCG, Pharma etc.)

Account Director

Grey Worldwide

Креативное агентство, маркетинговое агентство, рекламное агентство

Responsibilities: coordinating the work of the group (4 employees), client relationship building, budget planning, strategic expertise.
Clients: EFES BREWERIES: Efes, Stary Melnik (both won in pitches): strategic planning (including repositioning of SM), TVC production, OOH, print, POS, ambient media;
FG FOODS: Bigbon; Rollton: strategic planning, creative development, TV production
Novartis (Brands: Lamisil, Fenistil, Venoruton, Dynamisan, ProctoGlyvenol). Adaptations, (TV, press, OOH, POSm). Special features – challenging adaptations under extremely strict legislation on behalf of medical products. Lamisil launch – Gold EIFIE, sales and brand KPIs growth.
Erdal: strategic planning, TV local development and adaptations.
BALTIKA (till 2007): Carlsberg: strategic planning, creative, (TV, press, OOH, POSm), TVС full-up production and adaptations of global creative for CIS region; Bronze EIFFIE 2006, sales and brand KPIs growth.
Baltika 9: strategic planning, creative (TV, press, OOH, POSm); TV full-up production. Annual growth of the brand KPIs and substantial sales growth

Account Manager

Advertising Cartel

Другое , креативное агентство, маркетинговое агентство

Clients: Oriflame-Russia – creative, TV- and radio production (both adaptations and local creative); Dixis – creative, TV and radio production, national TTL-projects (cobranding with Siemens-Mobile, Samsung, Nokia, Sony Ericsson), media (national TV, radio, press); Budweiser: BTL; Corona-Extra: Strategic planning; GUM – full service (strategic planning, both creative and media projects); bank Avangard – media planning, media buying; Zeus-travel – strategic and media planning, media buying

Representative in Russia

Disney (Fox Kids channel)

Responsibilities: event management, general management of the Fox Kids Cup biggest football tournament for children under 13 (600 000 kids only in Russia). Advertising activities, marketing, brand-management, PR, creative; communication with leaders of commercial companies and with governmental authorities.
Note: time-limited contract for this definite project

Account/Production manager

LBL-media

Responsibilities: working with foreign clients, printing production (large and medium budgets), dealing both with clients, in-house printery and sub-contractors. Combined responsibilities of both account and production manager for the fully English-speaking client Nycomed. Other clients: Danone, Bystroff, Soyuzpatent (production contracts). Working with best Russian printeries. Control of creative work, design, upmaking, all printing prosesses, post print prosesses

Senior manager

OMIS-Tula (local ad agency)

Responsibilities: Client services, general management (client service dept, creative, production). During a year - combined a position of chief manager and head of the creative dept. Leading of 3600 projects (key clients), creative and design, TV-production, outdoor, print production, radio, BTL-projects. 20 people in submission. A company that was only a producer of billboards (and was a branch of a Moscow company in Tula) turned into a full-scale advertising agency, opening the following directions: 2001 TV, radio, press (production and media placement), Design and prepress, BTL, sales promotion, 2002 - Production of signboards, neon production, light-boxes, offset printing production

Head of Advertising department

Argumenty i Facty (Tula edition)

Responsibilities: ad placement in the newspaper, organizing work of the department, planning, new business development