Marketing Communications/Brand Development Manager

Marmelad Media

Маркетинговое агентство , Moscow

Development and implementation of marketing plans for the product promotion, creation of diversified marketing activities
Implement segmentation strategy for product ranges
Explore and understand consumer buying behavior and key purchase drivers
Monitor market trends/Competition and provide feedbacks
Grow existing clients, analyze the market, sign up new client’s contracts
Provide PR & marketing support for key clients & PR/marketing materials if needed
Create POSm (catalogues, brochures layouts, banners etc) in accordance with brand book
Participating in local marketing events/exhibitions

Marketing Communications Manager

Otto Group Russia

Другое , Moscow , http://www.otto.ru/

Marketing plan/strategy development & execution
Marketing activities arrangement & supervising
Assortment (apparel, footwear, accessories etc) & competitive analysis
Catalogue's mailing budget calculation & control
Special offers & bonuses development for brand’s customers
Briefing for agencies, partners programs & PR concepts development, copywriting (emailing, info letters, leaflets etc)
Plan & control & execution marketing & promo events
Follow-up marketing activities, analyzing results
Communication, report to international team

Category/Brand Development Manager

ELC (European Licensing Company)

Консалтинговая компания , Moscow

New clients searching & development (by signing up new contracts)
Implement effective strategies within category
Promotion of the company’s products, brands & services (presentations, emailing, PR activities)
Identify product sources/manufacturing facilities where possible locally and internationally
Competitive review development (key competitors activity, new channels, key potential licensees etc)
Retail segmentation analysis in order to verify route-to-market strategy
Secure accurate contract administration, monthly financial payments reports and forecasting

Senior account manager

Y&R/Wunderman WPP Group

Рекламное агентство , Moscow , http://www.yr.ru

Client’s new products launch – campaign & project execution
Supervising all stages of campaign/projects realization
Advertising campaigns handling and supervising (ATL/BTL, internet)
Digital projects (banners & promo web sites development, web sites support etc)
Supervising agency creative team
POSm development and production - advise on format/style (flyers, posters, leaflets, billboards etc)
Global coordination - daily interaction & cooperation with media representatives
New project (s) development & supervising (tender proposals & concepts)
Finance

Account manager

Poster OgilvyOne

Рекламное агентство , Moscow

Daily project(s) management (direct mail, digital projects)
Financial support & management of project(s)
Management agency team & suppliers
Reporting on project(s) status