Brand manager

Russian office of Taiwan GPS-devices manufacturer

o More than 10 new products launched:
• Managing package design, instructions localization;
• Press-releases for media and Partners/Dealers, products presentations/introduction;
• Advertising and POS-materials
o Exhibitions activities:
• Analysis of expo calendar, expo selection (recommendations for company management about exhibitions)
• Full exhibition cycle: application for participation, booth design and installation supervising, expo access for staff, working on booth during all exhibition, booth de-installation supervising
o Collaboration in start-up of web-service, aimed to increase sales of particular products. Clients' needs and competitors' services analysis in order to prepare recommendations on implementation of additional paid functions.
o Products promotion and PR:
• Advertising in printed and Internet media;
• News, articles, overviews, press-releases;
• Providing editors offices with products (for overviewing and testing), consultations about whole products line and services;
• 'Fixing' products reputation;
• Sponsorship (prizes)
o Clients search and support:
• New clients search;
• Clients segmentation, Commercial Proposals templates by segments (used by Sales team);
• Consultations ant trainings;
• Greetings, Sertificates
o Competitors activity overview
o Corporate web-site editor (news, products catalogue, etc.), supervising site SEO.

Marketing Support Specialist

GE (General Electric)

o Market overviews for the business needs, influenced marketing strategy, keeping the team updated with latest industries trends
o New clients “discovery”, setup & participation in negotiations/presentations, conducted to the new business contacts for the sales team
o Collaboration in preparation for the exhibitions\presentations, participation in the exhibitions
o Media monitoring with an eye to new projects brining opportunities for the business
o Abstracts & articles for conferences and media
o Competitors activity overview
o Introduction of new technology, analysis of possible demand for it
o Designed and facilitated department’s internal informational portal (companies' profiles, market tracking, overviews, analysis results, news letters, etc.) that served as additional communication tool for the team, helping all to keep an eye on a market situation and interesting / current projects

System Analyst / Programmer

Projects in several companies

Projects in different companies (for RAO UES, traffic inspection, jewelry, insurance, real estate companies):
• Team player, work content estimation, project steps planning;
• Studying business and/or technological processes at Customer site;
• Acquisition, documentation and analysis of Customer aims, needs and requests to be implemented in the system being developed;
• Preparation of requirements specifications, working up user interface and reports, design of database scheme;
• Participation in system design/development;
• System testing;
• Training of Customer employees;
• System support and feedback with Customer.