Marketing Department Russia Coordinator

Itella

- internal marketing activities managing
- participating in Development Strategy elaboration and adapting;
- marketing policy development;
- marketing plan and budget development;
- local PR campaigns planning, international PR campaigns adapting
- internal communications policy development and implementation
- outsourcing agencies activities coordination

Руководитель отдела маркетинга

UniTrans Logistic

- participating in Development Strategy elaboration;
- marketing policy development and implementation;
- marketing plan and budget development;
- PR campaigns planning and controlling (specialized master-classes, seminars, forums, conferences etc.)
- outsourcing activity coordination (PR and AD campaigns controlling, working out graphic products, corporate site etc.)
- cooperation with trade consulting and research institutes (taking part in drawing up industry reports, polls etc, collecting market data)
- writing and editing articles, news releases, creating presentations;
Main achievements:
- company’s recognizability and awareness increasing;
- business value increasing
- clients base enlargement
- increasing customers loyalty

специалист по маркетингу

I.S.P.A Group of Companies, Media Works

- company marketing policy development and implementation;
- marketing researches, analysis and monitoring: segmentation, structuring, volume, capacity and market share evaluating, trends, competitors researches etc..;
- consumer researches development, implementing and data processing;
- internal company research and analysis (structure, pricing policy, sales analysis, SWOT-analysis), positioning strategy development and implementation;
- marketing plans and budgets drawing up and realization, media planning (AD in mass media, arranging and conducting of exhibitions, marketing actions and events, seminars);
- marketing and AD measures evaluation;
- creating and maintaining company’s client base;
- company’s site concept creating, site designing and maintaining;
- working out AD layouts for magazines, booklets, leaflets, banners and so on;
- writing articles, news releases, creating presentations;
- assistance to the brand managers in drawing up departments’ business plans, development and sales plans;
- arranging information flow between company’s department: providing departments with AD and promo materials, technical specifications etc.
- training of the sales staff: customers search, customers relationships maintaining, customers loyalty increasing, search and processing information from customers;
- cooperation with Russian and foreign customers and (drawing up and checking documents, contracts, correspondence, arranging joint events).