Marketing Communications manager

Dexia Bank, retail division

Marketing communications planning. Development of MarCom calendar. MarCom budget planning and management.
Planning, implementation and evaluation of marketing communications, with emphasis on BTL and internet.
Planning and organizing promotional activities and events at branches and pos.
Development and update of website.
Provision of sales points and branches with marketing materials and promotional stands. Control over distribution and stock.
Copywriting for website and marketing materials, proofreading. Creative development and design elaboration of marketing materials. Brand guidelines compliance control.
Management of direct mail projects.
New product launch management in respect to marketing communications.
Tendering and selection of marketing communications vendors. Accreditation, contracts proceeding, management and evaluation of their performance.
Monitoring competitors marketing activities.
Department management of two subordinates. Sharing responsibilities, assigning projects, setting tasks and control over implementation. Regular assessment and appraisal.
Key achievements:
Ensured effective marketing communication through BTL activities. Developed website from scratch. Developed all marketing support and sales materials from scratch. Set-up a proper process for production of credit card welcome packs (vademecum brochure, terms&conditions brochure etc).

Marketing communications co-ordinator

Nissan Motor Rus

Planning and management of BTL activities, including press and promo test-drives, local exhibitions, dealers’ conferences.
Development, production and distribution of POSm and marketing materials (brochures, booklets, catalogues, hard posters, over counter stands, screen-up posters etc).
Copy translation and editing, copywriting, proofreading.
Design elaboration, brand guidelines compliance control. Organizing photo shooting/retouching, creative development of local marketing materials.
Control over production, distribution and stock.
Budgeting, cost estimation, spendings reporting.
Tender processing, contracts maintenance, suppliers management.
Financial documentation processing.
Key achievements:
Ensured effective promotion through BTL activities. Resoved business issue and set-up a proper system for distribution of marketing materials among dealers (assigned V-up project).

Senior Marketing officer

Citibank, retail division

Planning and management of BTL activities, including new products launches, sponsorship and brand promotion events, special events.
Planning and implementing direct mail projects.
Briefing and managing advertising agencies, design studios and production vendors.
Budgeting, cost estimation, spendings reporting.
Evaluation and reporting on implemented projects.
Design elaboration and production of POSm and marketing materials. Brand guidelines compliance control.
Design and production of sales stands for pos.
Distribution of POSm and marketing materials, stock control.
Development and control over merchandising standards.
Financial documentation processing, accreditation vendors in compliance with vendor management policy.
Team leader of two subordinales.
Key achievements:
Effective launch of personal loans, private banking, new branches in regards to marketing communications. High rate of new clients acquisition as a result of well-implemented direct mail campaigns. Savings of annual budget of more then 17 percent.

Account Manager

Public Totem (major POSm producer)

Production of POS materials for FMCG clients – wobblers, shelf talkers, shelf stoppers, price tags, neck hangers, flags, garlands, mobiles, pallet signs, hard posters, plastic and cardboard product dispensers, branded corrugated pallet wrapping, floor stands, dummy packs and product packs, kiosk displays.
Production of printed marketing materials for FMCG clients – brochures, catalogues, hard cover books and notepads, booklets, folders, calendars, plastic and paper currier bags, posters, leaflets, stickers, envelopes.
Consulting on the stage of design elaboration and checking compliance of approved design to technological processes. Definition of production technology, calculation of production cost, setting-up task for press format layout, checking color separated films and color proof, calculation and purchase paper/cardboard and necessary fitments, compilation of technological ticket to own production and to sub-contractors.
Control of quality and time terms of production, logistics and delivery (incl. regional delivery).
Processing of invoices and supporting documentation.
Accounts: Pepsi, Procter&Gamble, Sun Interbrew, Johnson&Johnson, Nivea, Glaxo Smith Kline, PIT Brewing, Gillette, Efes, Parmalat, Nestle

Client Service Manager

Integrated Marketing Solutions (BTL agency)

Implementation of on-trade and off-trade promotional campaigns for FMCG clients.
Organizing and managing special events.
Projects reports, presentation of reports to clients.
Selection and training of promotional staff.
Budgeting, cost estimation, spendings reporting.
Accounts: Allied Domecq, Dirol, Cadbury
PERSONAL QUALITIES
Result-oriented, high responsibility, self-motivated, pro-active, able to work under time pressure, decision maker, team player, good organizational, negotiation and communication skills, creative approach, committed to hard work.
ADDITIONAL TRAININGS
Project management, time management, negotiation skills, decision making and problem solving, presentation skills, customer service (by CBSD). Value-up training.
COMPUTER SKILLS
Advanced PC user (MS Windows, Adobe suit)
REFERENCES
Available upon request
EDUCATION
2004-2006 - State University of Printing, publishing faculty, editor
2002-2004 - State University of Printing, graphic arts faculty, designer
1995-2000 - State Financial Academy, finance and credit faculty, economist