Интернет-маркетолог

We seek a Digital Marketing Specialist/Manager to join our Russian marketing team in Moscow! As a web marketing specialist/manager, you will combine your innate communication talents with your acquired digital acumen to craft multiplatform campaigns for an industry-leading company focused on pets’ health.
 
Please send your CV and Cover Letter in ENGLISH
 
About Us
Farmina is an International Pet Nutrition Company. Our top-quality products are formulated working directly with the main universities across the world
About the candidate:
The candidate will be responsible for digital marketing activities, executing both B2B and B2C marketing campaigns, developing holistic cross-channel marketing strategies with company goals in mind!
 
In This Role You Will:

• Coordinate with the company global digital hub
• Follow digital marketing growth strategies
• Leverage experience with a multiple advertising platforms, channels and mediums to establish the right mix and focusing on strategies that drive the best return on effort and investment
• Foster and maintain a close relationship with outside partners, agencies and third party resources tracking ongoing performance to ensure maximum benefits
• Write blog posts and newsletters (translating most of the material)
• Newsletter writing
• Manage SEM (paid Search Engine Marketing campaigns)
• Implement SEO on our websites (editorial Search Engine Optimization strategy)
• Roll-out SMM (Social Media Marketing editorial plan)
• Run SMA (Social Media Advertising)
• Be CMGR (Community Manager)
• Forecast performance and budget appropriately for all digital channels
• Analyze and present data
• Provide guidance and recommendations for MarTech tools and platforms to drive performance
• Support nutritional consultants, vets, breeders and sales and collaborate with them on marketing activities
• Develop near and long-term strategies, roadmaps, and oversee day-to-day tactics that increase revenue, site traffic, conversion, margins, and ROAS
• Learn and stay current with advances in digital marketing, competitive landscape, and macro environment Drive continued innovation and best practice implementation

Requirements:

• Great writing skills
• Advanced English proficiency
• 2+ years of experience as a digital marketer
• Knowledge of the country most popular social media
• Google/Yandex Ads hands-on experience
• Facebook/Vkontact Ads hands-on experience
• Google Analytics hands-on experience

Nice-to-haves:

• WordPress hands-on experience
• Community management experience on social networks
• Quick learner abilities
• Passion about digital media
• Organized and proactive attitude
• Ability to travel for industry events and content opportunities
• Positive approach to work and be resilient
• Genuine interest in pets’ health
• A sense of humor ;)